Developement Sourcedesk global
IFSE Institute Development by SourceDesk Global

IFSE is a leader in online learning delivery and the educational arm of The Investment Funds Institute of Canada. They provide education and support through digital platforms to improve the financial literacy of Canadians. We have been responsible for the digital promotion of the brand for the last 4 years. We developed both PPC and SEO strategy which resulted in a profitable investment for the company. We used multiple data points to track the progress and the goal was achieved through mapping, auditing and sharing information regularly. We ranked half of all the keywords organically in the top ten search results in three months, which brought a lot of traffic to the website. Along with this, our successful paid ad campaigns helped in boosting the sales from the very beginning. Today IFSE is one of the top online learning institutions in Mississauga